ABOUT US &
OUR FOUNDER
Pure Life Plus is a multifaceted creative and wellbeing company built on one core belief: transformation happens when people are given permission to fully exist as themselves.
Founded by Brendon Ludlow, Pure Life Plus brings together live entertainment, personal growth, healing practices, and community connection under one bold and evolving brand. What began as a passion for creativity and human connection has grown into an international platform spanning productions, coaching, energy work, events, and transformational experiences.
At the heart of the company is Pure Life Plus Productions — an international award-winning production arm focused on cabaret, circus, theatre, queer storytelling, immersive experiences, and fringe festival programming. Known for producing daring, emotionally charged, and visually unforgettable work, the company champions LGBTQIA+ voices, minority stories, and independent artists across Australia and internationally.
But Pure Life Plus extends beyond the stage.
The company also offers energy healing, spiritual cleansing, mindset support, and life coaching services designed to help individuals reconnect with themselves, move through emotional blocks, and rediscover clarity, confidence, and purpose. Combining lived experience, intuition, leadership, and deep human understanding, Brendon works with people navigating change, identity, burnout, personal growth, grief, creative uncertainty, and life transitions.
Pure Life Plus exists in the space where creativity, healing, authenticity, and transformation collide.
Whether producing an award-winning fringe show, helping someone reset their energy, mentoring artists and creatives, or creating spaces for community connection, the mission remains the same: to help people feel empowered, seen, inspired, and unapologetically alive.
Raw honesty. Big energy. Human connection. Art with purpose. Healing without judgement.
That is Pure Life Plus.
I was born with curiosity, a loud imagination, and absolutely no interest in colouring inside the lines.
Growing up in Australia, I quickly became fascinated by people, how they connect, communicate, create, and survive. That fascination would eventually shape every chapter of my life, from education to live performance, community leadership, and producing work that challenges, celebrates, and occasionally causes a little beautiful chaos.
For more than 25 years, I worked in education across Australia and internationally as a teacher, mentor, and leader. Education gave me the opportunity to work with people from every walk of life and taught me the importance of storytelling, empathy, resilience, and creating spaces where people feel seen. Long before I stepped into theatres and fringe festivals, I was already building communities, just in classrooms instead of backstage dressing rooms.
Over time, my passion for creativity, queer culture, and live entertainment became impossible to ignore. What started as supporting grassroots community events evolved into producing large-scale experiences, cabaret, circus, theatre, and LGBTQIA+ projects that connected art with identity and human experience. Somewhere along the way, glitter, leather, fringe festivals, emotionally unstable tech rehearsals, and controlled chaos became a normal part of life.
I founded Pure Life Plus Productions to champion bold independent work and elevate voices that deserve to take up space. Since then, I’ve had the privilege of producing, supporting, and touring award-winning productions across Australia and internationally, particularly within the fringe festival circuit. My work spans cabaret, circus, theatre, immersive events, and queer storytelling — always driven by the belief that live performance should make people feel something real.
Alongside producing, I’ve worked extensively within the LGBTQIA+ community through events, fundraising, advocacy, creative programming, and leadership roles. Community has always sat at the centre of everything I do. Whether I’m producing a show, mentoring artists, reviewing performances, or building partnerships, my goal is always the same: create spaces where authenticity wins.
Today, my world exists somewhere between theatre foyers, late-night production calls, airport lounges, spreadsheets, lighting plots, and artists having existential crises five minutes before curtain. And honestly? I wouldn’t have it any other way.
I believe in fearless storytelling. I believe in celebrating people exactly as they are. I believe fringe festivals change lives. I believe queer art matters. And I believe some of the most powerful moments in life happen in dark rooms with bright lights and an audience ready to feel something.
This is only the beginning.
